Britney Spears is the new face of Candie's at Kohl's Department Stores. Spears has signed an exclusive agreement to appear in 2009 ads for Candie's clothing and accessories, which are sold only at Kohl's.
Spears' First Look tour video debuted Monday at http://www.candies.com/. Spears wears Candie's apparel in the music video.
The sponsorship agreement with Iconix Brand Group Inc., owner of the Candie's brand, is the first apparel endorsement for Spears. Candie's and Kohl's will be associate sponsors of Spears' tour, which starts Tuesday.
Former Candie's girls include Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy.(info:www.jsonline.com)
Britney lett a Candie új arca Kohl áruházainál. A Candie's és Kohl's a szponzora Britney turnéjának, ő pedig reklámozza a cég ruháit, kiegészítőit! Korábban Fergie, Hayden Panettiere, Hilary Duff és Jenny McCarthy is volt a Candie's and Kohl's reklámarca.
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